This privacy policy sets out how Imagine You uses and protects any information that you provide when using the baasaa.co.uk website or otherwise provide us with your personal information.

Baasaa Store is committed to protecting your privacy. If we ask you to provide certain information by which you can be identified when using the website, you can be assured that it will only be used in accordance with this privacy policy. We treat all your personal information as fully confidential and do not pass your information on to third parties without consent unless legally required to do so.

By providing us with your personal information, you agree and consent to its transfer, processing, use and disclosure as outlined in this privacy policy. This policy does not apply to data you place on any publicly accessible page. For example, when you submit a product review.

Baasaa Store is committed to improving as a company and value your thoughts on our service and products. Baasaa Store may change this policy by updating this page. You should check this page from time to time to ensure you are happy with the changes.

What personal data will be processed?

When you shop on this site or in one of our stores, personal information such as your name, email address, phone number, invoice/delivery addresses, type of business and, where applicable, the IP address used to connect your computer to the internet are collected by us. This data enables us to process and fulfil your order or transaction. We also ask for your mobile number, which helps us (and courier companies working on our behalf) to contact you if there’s a problem with your order.

Other information we collect

We may collect technical information regarding the type of electronic device used, such as the make and model, operating system, internet browser and also which pages of the site are visited and for how long. This is statistical data about our users’ browsing behaviour and does not identify you personally. Debit/credit card details are entered on secure pages hosted by our payment service providers, whether this be Secure Trading or PayPal, this data is stored securely on their servers, we do not have access to this. Where card details are given for payment processing over the phone, we do not record or store these details.

How will we process data?

Personal data collected is used in the processing and delivering of orders. Names, email addresses, mobile numbers, postal addresses and business type may also be used to send you marketing communications (if you have opted in to receive them). You can opt out of these at any time by visiting ‘my preferences’ in your online account.

Browsing behaviour data is collected and analysed to see how well our website is performing on a variety of electronic devices and internet browsers.

We also use this data for remarketing in conjunction with Google, which allows us to display adverts to you on third party websites after you have visited our website. To opt out of this please visit Google’s ad settings.

Who will process data?

Personal data is stored on secure servers, separate to the website server. We may share this information with third party service providers employed by us to perform functions on our behalf, such as courier companies delivering orders, mailing companies sending postal mail, email service providers sending emails and texts (SMS) and payment service providers processing payments. PayPal transactions are subject to the PayPal privacy policy.

We may also share certain data including email addresses (if you are opted in to receive emails from us) with third party social media platforms in order to show you targeted ads when you visit them. Third parties such as Google use cookies to store browsing behaviour data, which enables us to use their remarketing services. Please refer to our cookie policy for more information.

Why are we processing data?

We require this information to provide you with a service (processing orders), it also helps us to ensure that content on our sites is presented in the best way for you and the electronic device used to access the content. To send you information regarding our products or services (if requested by you), protect you and us against fraud and to notify you about changes to our service.

When will data be processed?

This data will be processed when your order is picked, packed and dispatched by our distribution centre, or if you enter a competition or free prize draw. It will also be used every time we send a marketing communication, if you have opted in and the communication is deemed by us to be relevant to you.

Any user specific browsing data will be retained for 26 months after you last visited our site, after which time it will be deleted.

Unsubscribing from marketing communications

To unsubscribe from marketing communications please visit the ‘my account’ section of your online account and select ‘my details and preferences’. You can then change your opt-in preferences for email, text and post. Alternatively simply click on the unsubscribe links that are sent out with each email/text or get in contact with us.

Right to access your data

You have the right to request a copy of the data we hold about you, or to have your data erased in certain circumstances. Please contact us if you’d like to request this. Please note that depending on your interactions with us, some data may need to be retained due to legal requirements.

This policy was last updated on 1st March 2024.